Founded in November 2023, Onesto embodies a commitment to honesty, rooted in a transformative hair journey. The founder’s negative experiences with traditional cosmetics underscored a common issue — consumers investing in ineffective products with harmful ingredients. Motivated by a passion for change and armed with expertise in physics, chemistry, and mathematics, she formulated the first product, the 3 in 1.

"Onesto" is Italian for honesty, which embodies the company's values, emphasizing simple labels and safe ingredients with a focus on environmental sustainability. Onesto's tubes are made from fully recyclable sugarcane-based plastic film produced by Neopac. Neopac is a Swiss company which has earned numerous ETMA awards for the development of sustainable packaging.

The Onesto’s mission centers on positive change through sustainable business practices, cost savings for consumers, and the development of safe, effective products.

Prioritizing employee well-being, Onesto champions professional growth, fair pay, profit sharing, and free healthcare, aiming to demonstrate the coexistence of profitability and fairness.